Disney teen actress, singer and dancer Zendaya Coleman who is known as Zendaya was named was named the 2014 face of Material Girl brand by Madonna and her daughter Lola. The multi-media marketing campaign entitled, “Boardwalk Babe” will debut in August issues of fashion and lifestyle magazines, as well as online, outdoor, in-store and in Macy’s marketing collateral.
The photo shoot for Material Girl line was done at the Coney Island boardwalk in Brooklyn and Zendaya had the amusement park all to herself. The shoot was photographed in front of the iconic Wonder Wheel, at the park’s sweet shop, ticket booth and in front of the water gun game. She also made a pit stop at the famous Nathan’s hot dog stand and enjoyed snacking on a boardwalk staple, funnel cake.
Zendaya is super excited to be chosen by Madonna and Lola and said this about being the face of Material Girl, “I am so excited to be chosen by Madonna and Lola as the new face of Material Girl; they are such a dynamic mother / daughter duo. Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna.”
Image & Video Credit: Courtesy of Material Girl
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Wow is Material Girl still going strong? Good for Lola and Madge.
And Zendaya looks like a good choice. Remember when they were working with Kelly Osbourne? – lol.
This is such a cute campaign, her personality really shines.
They go through too many faces, no? It feels like they are announcing a new one every 3 months.
I wonder if this line does any good, or if Madge keeps it alive for her daughter.
How super cute is she. I met her years ago and she seemed really level headed.
She is gorgeous,this campaign is a so cool.